Using Insurance Weblogs to Generate Targeted traffic and Potential customers for Your Insurance company

Blogs can be a great way to build traffic and leads for your insurance agency. It is very important to create relevant and beneficial content that meets the needs of your audience.

How to articles really are a common approach to engage your insurance agency’s current clients, as they make them navigate common insurance responsibilities and problems. Examples include detailing what type of policy is available for different types of property and the way to use self-service portals to make renewals easier.

Guest Posts

Bringing in experts to write down about a specific topic with your blog provides a fresh point of view and add ability to your website. For instance , you might check with an insurtech company representative to write a guest post about how exactly insurance technology has helped their business develop.


Adding funny to your insurance agency’s blog page can add a human touch and build trust with readers. Be it a story regarding mustache insurance or a photo of any office pet, humor can be a good way to establish a connection relating to the brand as well as the reader.


Your e-newsletters are good place to market your insurance agency’s blog. You may link to the newest posts out of your blog in your e-newsletters.

Social networking

Using your insurance weblog to drive social websites engagement may also help the SEO endeavors. For example , you may share a blog post about how to handle particular types of liability claims on LinkedIn and promote it on your own social media pages.